Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya founded Red Bull GmbH in 1984. While working for German manufacturer Blendax (later acquired by Procter & Gamble) in 1982, … Visualizza altro

The Red Bull company also distributes and markets a number of other drinks including Simply Cola, the Carpe Diem range of herbal soft beverages and the Sabai Wine Spritzer (the latter in association with the Thai … Visualizza altro

Initially, Red Bull distributed free cases of the drink to college students in an attempt at viral advertising. This strategy was wildly successful, resulting in the rapid proliferation of sales. Red Bull has since beco… Visualizza altro

Red Bull has extended its presence to purchasing and entirely re-branding a number of sports teams.
Before acquiring the ailing Jaguar Racing Formula One team in 2005, Red Bull spons… Visualizza altro